Rosemary Roots Ltd

Privacy Policy

This privacy notice tells you what to expect us to do with your personal information.

For privacy questions or data protection rights requests, contact [email protected].

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

Names and contact details
Addresses
Purchase or account history
Payment details, including card or bank information for transfers and direct debits
Account information
Information relating to loyalty programmes
Website user information, including user journeys and cookie tracking
Information relating to compliments or complaints

We collect or use the following information for the operation of customer accounts and guarantees:

Names and contact details
Addresses
Payment details, including card or bank information for transfers and direct debits
Purchase history
Account information, including registration details
Information used for security purposes

We collect or use the following information for service updates or marketing purposes:

Names and contact details
Addresses
Marketing preferences
Recorded images, such as photos or videos
Purchase or viewing history
IP addresses
Records of consent, where appropriate

We collect or use the following information for research or archiving purposes:

Names and contact details
Addresses
Recorded images, such as photos or videos
Purchase or viewing history
IP addresses
Website and app user journey information
Personal information used for administration of research

We collect or use the following personal information for dealing with queries, complaints or claims:

Names and contact details
Address
Account information
Purchase or service history
Relevant information from previous investigations
Financial transaction information
Correspondence

Lawful bases and data protection rights

Under UK data protection law, we must have a lawful basis for collecting and using your personal information. Which lawful basis we rely on may affect your data protection rights.

Your right of access - You have the right to ask us for copies of your personal information.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
Your right to erasure - You have the right to ask us to delete your personal information.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.
Your right to object to processing - You have the right to object to the processing of your personal data.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
Your right to withdraw consent - When we use consent as our lawful basis, you have the right to withdraw your consent at any time.

If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Services and goods

Consent - we have permission from you after we gave you all the relevant information.
Contract - we have to collect or use the information so we can enter into or carry out a contract with you.
Legal obligation - we have to collect or use your information so we can comply with the law.
Legitimate interests - we collect or use information where it benefits you, our organisation or someone else, without causing an undue risk of harm.

Our legitimate interests include improving website functionality and user experience by understanding how users interact with our website, and personalising product recommendations using purchase history and browsing data.

Customer accounts and guarantees

Consent - we have permission from you after we gave you all the relevant information.
Legitimate interests - we collect or use information where it benefits you, our organisation or someone else, without causing an undue risk of harm.

Our legitimate interests include efficient account management, order tracking, saved preferences, order history, responsive customer service, issue resolution, and relevant product support.

Service updates or marketing purposes

Consent - we have permission from you after we gave you all the relevant information.
Legitimate interests - we collect or use information where it benefits you, our organisation or someone else, without causing an undue risk of harm.

Our legitimate interests include promoting products, special offers, sales, promotions, and new product launches that we believe will be relevant to customers. Customers always have the option to opt out of marketing emails.

Research or archiving purposes

Consent - we have permission from you after we gave you all the relevant information.
Legitimate interests - we collect or use information where it benefits you, our organisation or someone else, without causing an undue risk of harm.

Our legitimate interests include improving products and services by understanding customer interactions, preferences, product feedback, and customer needs. We only collect data that is relevant and minimal for the purpose of improving services.

Queries, complaints or claims

Contract - we have to collect or use the information so we can enter into or carry out a contract with you.
Legal obligation - we have to collect or use your information so we can comply with the law.
Legitimate interests - we collect or use information where it benefits you, our organisation or someone else, without causing an undue risk of harm.

Our legitimate interests include improving customer satisfaction by using previous interactions, purchase details, and complaint records to offer relevant solutions such as product exchanges, refunds, or discounts.

Where we get personal information from

Directly from you
Publicly available sources
Suppliers and service providers

How long we keep information

We will retain your personal information for our records unless and until you ask us to erase this information.

For more information on how long we store your personal information or the criteria we use to determine this, please contact us using the details provided above.

Who we share information with

Data processors

Payment processors handle payment information, including credit card details and billing addresses, during customer transactions. They securely process payments for our products and provide transaction records for accounting purposes.

Marketing and advertising platforms help us send marketing communications and run targeted ads on platforms like Google and Meta. They may process email addresses, user behaviour data, and location information for marketing campaigns and effectiveness tracking.

We have a joint controller relationship with Stripe. Stripe acts as a separate data controller because it handles sensitive financial data independently when processing payments. Stripe has its own privacy policy explaining how it processes personal data.

Others we share personal information with

Insurance companies
Financial or fraud investigation authorities
Relevant regulatory authorities
Publicly on our website, social media or other marketing and information media
Suppliers and service providers

Cookies

A cookie is a small text file that a website stores on your computer or mobile device. We use cookies for three broad reasons:

Essential security and login - to keep your account safe and remember that you are signed in.
Performance analytics - to understand how visitors use our shop so we can improve it.
Marketing and advertising - to attribute a sale back to an advert you clicked.

You can block or delete cookies in your browser settings, but the shop and checkout may not work as expected if you disable the essential ones.

Cookies that are strictly necessary for the functioning of the store

Cookie	Function
rosemary-roots-basket	Stores your basket items, selected delivery country, voucher code, and bag state so the storefront and checkout journey work.
cookie-consent	Stores users cookie preferences.

Performance and analytics cookies

Cookie	Function
_ga	Google Analytics
_ga_NY7WFERLQ6	Google Analytics

Advertising and marketing cookies

Cookie	Function
rosemary-roots-attribution	Stores campaign and click attribution parameters, such as UTM values and ad click identifiers, when analytics or marketing cookies are allowed.
_gcl_au	Google Ads
_gcl_aw	Google Ads
_gcl_dc	Google Ads
_gac_gb_G-NY7WFERLQ6	Google Ads

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we have used your data after raising a complaint with us, you can also complain to the ICO.

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: ico.org.uk/make-a-complaint

Last updated

10th May 2025

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