This privacy notice tells you what to expect us to do with your personal information.
Contact details
What information we collect, use, and why
Lawful bases and data protection rights
Where we get personal information from
How long we keep information
Who we share information with
How to complain
We collect or use the following information to provide services and goods, including delivery:
Names and contact details
Addresses
Purchase or account history
Payment details (including card or bank information for transfers and direct debits)
Account information
Information relating to loyalty programmes
Website user information (including user journeys and cookie tracking)
Information relating to compliments or complaints
We collect or use the following information for the operation of customer accounts and guarantees:
Names and contact details
Addresses
Payment details (including card or bank information for transfers and direct debits)
Purchase history
Account information, including registration details
Information used for security purposes
We collect or use the following information for service updates or marketing purposes:
Names and contact details
Addresses
Marketing preferences
Recorded images, such as photos or videos
Purchase or viewing history
IP addresses
Records of consent, where appropriate
We collect or use the following information for research or archiving purposes:
Names and contact details
Addresses
Recorded images, such as photos or videos
Purchase or viewing history
IP addresses
Website and app user journey information
Personal information used for administration of research
We collect or use the following personal information for dealing with queries, complaints or claims:
Names and contact details
Address
Account information
Purchase or service history
Relevant information from previous investigations
Financial transaction information
Correspondence
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for collecting or using personal information to provide services and goods are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
Improving Website Functionality and User Experience By collecting data on how users interact with our website (such as pages viewed, time spent on pages, and product preferences), we can optimize the site’s design, functionality, and navigation. This enhances the customer experience by making our website more user-friendly and efficient.
Personalizing Product Recommendations We use purchase history and browsing data to offer personalized product recommendations that we believe will be relevant and valuable to customers. This helps customers discover products that match their needs and preferences more easily.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
Efficient Account Management We collect personal information, such as names, contact details, and shipping addresses, to create and manage customer accounts. This allows customers to track their orders, save preferences, and access order history for faster, more convenient shopping.Customers benefit from a more personalized and streamlined shopping experience, which saves time and enhances convenience.
By using account information and purchase history, we can provide responsive and personalized customer service. This allows us to address customer inquiries, resolve issues, and offer product recommendations or assistance effectively. Customers experience improved support and quicker resolutions to their issues, leading to better customer satisfaction.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
Promoting Products and Special Offers We use personal data to send marketing communications about sales, promotions, or new product launches that we believe will be of interest to our customers. By offering personalized promotions, we can deliver a more relevant shopping experience that is aligned with customer interests. The marketing communications we send are based on the customer\'s previous interactions with our business, ensuring they are relevant and not intrusive. Customers always have the option to opt out of marketing emails, which gives them control over the information they receive.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for research or archiving purposes are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
Improving Products and Services. By collecting data on customer interactions, preferences, and product feedback, we can conduct research that helps us understand customer needs and improve our products and services. This allows us to tailor our offerings to better meet customer expectations and deliver a more personalized experience. The data is used to improve the customer experience, which benefits both our customers and our business. We only collect data that is relevant and minimal for the purpose of improving services. Additionally, customers can opt-out of certain data collection practices if they wish.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
Improving Customer Satisfaction Collecting data such as previous interactions, purchase details, and complaint records allows us to offer personalized solutions. For example, understanding the nature of a complaint and the customer’s past purchases enables us to offer relevant solutions like product exchanges, refunds, or discounts, which improves overall satisfaction.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Directly from you
Publicly available sources
Suppliers and service providers
We will retain your Personal Information for our records unless and until you ask us to erase this information
For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.
Payment Processors
This data processor does the following activities for us: Handles payment information (credit card details, billing addresses) during customer transactions. They securely process payments for our products and provide transaction records for accounting purposes.
Marketing and Advertising Platforms
This data processor does the following activities for us: These platforms help you send marketing communications (newsletters, promotions) and run targeted ads on platforms like Google and Facebook. They process email addresses, user behavior data, and location information for marketing campaigns and to track effectiveness.
We have a joint controller relationship with Stripe. We process your personal information with that joint controller for the following reason: As the payment processor, Stripe acts as a separate data controller because they handle sensitive financial data independently, even though you share customer payment details with them to process payments. They will have their own privacy policy explaining how they process personal data..
Insurance companies
Financial or fraud investigation authorities
Relevant regulatory authorities
Publicly on our website, social media or other marketing and information media
Suppliers and service providers
A cookie is a small text file that a website stores on your computer or mobile device. We use cookies for three broad reasons:
Essential security & login – to keep your account safe and remember that you are signed in.
Performance analytics – to understand how visitors use our shop so we can improve it.
Marketing & advertising - to attribute a sale back to an advert you clicked.
You can block or delete cookies in your browser settings, but the shop and checkout may not work as expected if you disable the essential ones.
Cookie | Function |
|---|---|
__Host-next-auth.csrf-token | Used in connection with customer login. |
__Secure-next-auth.callback-url | Used in connection with customer login. |
next-auth.session-token | Used in connection with customer login. |
cookie-consent | Stores users cookie preferences |
Cookie | Function |
|---|---|
_ga | Google analytics |
_ga_NY7WFERLQ6 | Google analytics |
Cookie | Function |
|---|---|
_gcl_au | Google ads |
_gcl_aw | Google ads |
_gcl_dc | Google ads |
_gac_gb_G-NY7WFERLQ6 | Google ads |
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
10th May 2025